Year
2026
Client
Subtle Innovative Services Ltd
Category
Web Design & Development
Product Duration
3 weeks
Subtle Innovative Services needed a professional, trust-building web presence to serve clients across Nigeria seeking international study, work, and travel opportunities. The site had to communicate nine distinct service lines clearly, feel credible to visa officers and admissions teams, and convert first-time visitors into enquiries — all without overwhelming them.
The design was done entirely in Figma, starting with a visual identity system: colour palette, typography, and component library. Service hierarchy was a core design challenge nine offerings had to feel navigable, not cluttered. The solution was a clean service grid with iconography, clear CTAs per service, and a trust layer built from client testimonials and destination highlights.
The nine service areas international student placement, visa counselling, work abroad packages, academic writing assistance, career counselling, travel and tour packages, accommodation support, flight and hotel bookings, and professional training were structured into a logical hierarchy on the site. Study destinations (UK, Canada, Ireland, Australia, New Zealand, USA, and the EU) each have dedicated content to support SEO and user decision-making.
Built with Next.js and React on the frontend, with JavaScript throughout. The architecture prioritises fast page loads, mobile-first responsiveness, and clean component structure. Each service section is modular and independently maintainable. The site is deployed and live, serving real clients from Subtle's Lagos office at Alimosho.
Trust signals were a primary design concern. The site features real client testimonials from students and travellers who successfully received visa support, admissions guidance, accommodation, and travel packages. Contact information — Lagos office address, phone numbers, and email — is prominently surfaced to reduce friction for prospective clients.
Full-cycle project: Figma design system, component library, full Next.js and React build, deployment, and handoff. The site serves clients targeting seven international study and work destinations, with nine service categories, and is actively used for client acquisition by Subtle Innovative Services Ltd in Lagos.
